SRC, LLC is Now Alteryx
Brand Emerges as Leader in Spatial Business Intelligence Revolution
BOULDER, CO, March 26, 2010 /24-7PressRelease/ -- SRC, LLChas changed its company name to Alteryx, LLC, the product brand introduced in 1997 that has become the strongest standalone Geographic Business Intelligence software platform in the world today.
"From a small, product-focused consultancy creating custom applications 13years ago for early adopters and niche markets, our company has emerged as a customer-centric leader in the spatial business intelligence revolution," said Dean Stoecker, Alteryx president and CEO. "Today, Alteryx is solving mainstream business problems and establishing best practices for the world's largest corporations and nearly a quarter million users in an environment where nearly every decision now requires location-based intelligence and analytics."
From its origin with SRC, LLC, the Alteryxtechnology has matured into the first integrated business intelligence platform that delivers a comprehensive set of software, data and services serving local, regional and global markets. "Within our user base, the Alteryx name already identifies our company, and is well known within the international developer community as the trusted leader in streamlining disparate data sources into enterprise workflows," said Stoecker. "Taking on the Alteryx brand as our company name is a natural evolution of our business, and represents an industry milestone in embedding spatial data into all levels of business logic. We are extending Geographic Business Intelligence to better business strategies and operational decision-making taking place every day across industry, government and academic disciplines."
It started with the vision of three founders - Stoecker, Olivia DuaneAdams and Ned Harding - to build software products capable of altering and enhancing disparate corporate data assets with spatial intelligence for the purpose of improved decision-making. (The lat/long, or x/y dimensions,have been at the heart of the Alteryx technology capabilities from Day One, hence the name, "alter yx.")"In 1997, we had no idea how big and complex corporate databases were going to get," said Stoecker. "In today's environment where data is measured in petabytes - a petabyte is 1 million gigabytes - the power and speed required to leverage these resources is what in part makes Alteryxunique. By delivering a single, ubiquitous, customer-centric product line that executes at the database level, we've mainstreamed the benefits of Geographic Business Intelligence for our customers inevery major industry."
"Over the years, Alteryx has been instrumental in elevating Geomentum's corporate computing paradigms, enabling us to transcend the island technologies of the past by combining multiple technology standards that give our company power and speed," said CiaranOBroin, Director, Product Development for Geomentum and NSA Media. "The latest Alteryx 5.0 release really takes time-saving functionality and productivity gains to new levels, which empowers our customers and decision-makers with 360-degree fact-based views and analytics within a single, scalable platform."
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