New Research-based Tool For Mapping Competitive Differentiation
Isurus Market Research and Consulting now offers an online guide for mapping and managing your competitive differentiation.


CAMBRIDGE, MA, November 12, 2009 /24-7PressRelease/ -- Isurus offers a guideline for systematically mapping your competitive differentiation which helps overcome the challenges associated with defining, managing and internally communicating what needs to be done to gain market consideration and winning accounts. "We've found that competitive differentiation is often oversimplified to price leadership, product leadership, or customer relationship leadership. These simple characterizations provide a useful guide but do not represent an effective management tool because the nature of business-to-business markets require vendors to manage a combination of attributes rather than focus on one trait. Something more was needed, especially at the product level." said Joe Radwich, Vice President.

Developed over nearly a decade of working with technology providers, this approach to competitive differentiation mapping provides benefits across the organization. This includes providing a realistic assessment of your strengths and weaknesses, providing a shared internal understanding of your competitive position, identifying the market's priorities when selecting vendors and identifying where investment of resources will pay the most dividends and where it is unlikely to make a difference.

Isurus' Competitive Differentiation Mapping Guide is available online at www.isurusmrc.com

About Isurus Market Research & Consulting
Isurus Market Research specializes in custom, primary market research on behalf of clients in business-to-business markets. The firm's roots are in research for enterprise technology firms; however, it does significant work in the areas of education, healthcare, and business services. Isurus regularly conducts qualitative and quantitative research in North America, Europe, and Asia.

Click here to read the Competitive Differentiation Mapping Guide: www.isurusmrc.com.

Contact:
Joe Radwich
Vice President, Isurus Market Research & Consulting
617-547-2400
joe.radwich@isurusmrc.com

Source: Isurus Market Research
Website: http://www.isurusmrc.com

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Press Release Contact Information:

Jeana McNeil
Isurus Market Research
Vice President
38 Cameron Avenue
Cambridge, MA
USA 02140
Voice: 617-547-2400
Website: Visit Our Website