New Research-Based Tool For Validating Growth Opportunities
Leading research provider now offers an online guide for market opportunity assessment to help companies accurately forecast growth opportunities.

CAMBRIDGE, MA, July 14, 2009 /24-7PressRelease/ -- The Market Opportunity Analysis framework provides an approach for systematically measuring the range of factors that influence market opportunity for a new product or service offering. "We've found that companies often give too much weight to how customers, especially their biggest customers, react to a new product or service offering. Just because customers, or even prospects, show interest in a new product idea doesn't necessarily mean it is a real opportunity. Our framework provides a systematic approach for measuring the range of factors that determine whether a new offering will be a successful," said Jeana McNeil, Vice President.

Developed over nearly a decade of working with technology providers, the Market Opportunity Analysis (MOA) framework focuses on four dimensions: Market pain and priority, brand positioning, buying behavior, and intent to buy. By using a systematic framework to assess each dimension, companies can more accurately forecast the opportunity for a new offering.

Isurus' Market Opportunity Assessment guide is available online at www.isurusmrc.com/marketopportunity

Press Release Contact Information:

Jeana McNeil
Isurus Market Research
Vice President
38 Cameron Avenue
Cambridge, MA
USA 02140
Voice: 617-547-2400
Website: Visit Our Website