Assetlink acquires Citat's Marketing Operations Management software business
Combination significantly increases Assetlink's presence in Europe


    /Enterprise Software News Articles/ - PLEASANTON, CA and STOCKHOLM, SWEDEN, March 08, 2008 - Assetlink Corporation, a leader in Marketing Operations Management (MOM) solutions, today announced that it has acquired the Marketing Resource Management (MRM) software business of Citat, a leading Nordic communications production company based in Stockholm.

The merger creates a global MOM powerhouse by bringing together two leading vendors in the space - both rated as Visionaries by Gartner in their 'Magic Quadrant for Marketing Resource Management, 1Q07' report by Kimberly Collins, published on February 21, 2007.

The Citat MRM solution brings deep capabilities in agency management to Assetlink, including marketing communications workflow and integration with production image banks as a result of the product being developed inside an agency.

In addition, Citat MRM brings leading European companies to the Assetlink customer portfolio including TeliaSonera, Volvo, Saab and Astra Zeneca. Finally the acquisition creates a critical mass of sales and project management infrastructure for Assetlink in Europe with presence in London, Zurich/Basel, Copenhagen, Gothenburg and Stockholm.

"This acquisition is a great win for Citat MRM customers," said Dan Sehlberg, CEO, Citat AB. "With the key Citat MRM product team members moving to Assetlink, our existing customers will continue to see the same level of support in future for their Citat deployments, while they prepare to take advantage of the compelling features of the Assetlink system."

"We are very pleased to see the merger of Citat MRM and Assetlink," said Ir n Börjesson, Process leader at TeliaSonera Sverige. "Marketing organizations need access to the best practices and related technology, to continually make their operations efficient and effective. We believe that by migrating to the Assetlink MOM solution over time, our internal marketing processes will continue to be the best-in-class."

"We welcome the Citat MRM customers to the Assetlink family and look forward to working closely with them," said Chetan Saiya, CEO of Assetlink. "With this acquisition, Assetlink now has the industry's best MOM solution for enterprises, mid-sized companies and marketing agencies alike. This acquisition also significantly boosts our ability to grow our business In Europe."

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Press Release Contact Information:

Mohan Sinha
Assetlink Corporation
Director, Corp Communication
6700 Koll Center Pkwy, Suite 120,
Pleasanton, CA
USA 94566
Voice: 925-461 9490 x257
Fax: 925- 461 0925
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